Plans and Goals

Unveiling My New Business

WasteLessNormally, this blog is strictly dedicated to self-optimization on a personal level. I usually stick to topics like optimizing your skills, developing mindsets and breaking the status quo.

But today, I’m going to take a break from that and talk about self-optimization in a broader sense. Because ultimately, in order to truly optimize yourself and your life to the fullest, you need to also target the world around you. Think of it more like societal optimization, if you will.

This concept requires us to step outside of ourselves, and look at how we can influence (and improve) the world around us. How can we make sure that our existence ends up having a net positive impact on the world?

Of course, depending on your specific situation in life, the impact you can have will vary. Some people strive to put an end to poverty, or make humanity an inter-planetary species. But seeing how we can’t all be Bill Gates or Elon Musk, most of us have to settle for smaller feats, like helping our friends and family, recycling our trash or taking part in a local charity.

The point is simply to have the biggest positive impact we can – with the means available to us.

And for me personally, I think I’ve found a way to increase the size of that impact – and actually make sure that I do something positive for the world.

Introducing; my new business.

See, in today’s society, we’re producing a ton of waste – shocker, right? What’s even more shocking though is that, as it turns out, all this waste is pretty bad for the environment. So I figured, if I’m going to start a business, why not start one that’s actually tackling this problem?

And so, WasteLess Scandinavia was born.

WasteLess – the Zero Waste shop of Sweden

When we think about all the waste we produce around the world, it becomes obvious where the majority of this waste comes from; our food shopping.

And I’m not talking just food waste here – that’s actually a comparatively small problem. I’m talking about the millions of tons of plastic, paper and metal packaging that comes along with that food – most of which ends up straight in the trash can (or, best case scenario, the recycling bin).

Historically, there hasn’t exactly been much we can do about this. We all need food, and for most people, there is no way to get that food without a ton of unnecessary packaging.

But that’s where WasteLess comes in. Being a Zero Waste shop, WasteLess wants to offer its customers the option of buying their food in bulk, free from any unnecessary packaging and waste. And the kicker? Only reusable containers allowed – either ones people brought from home, or ones they bought in the store.

Of course, I can’t exactly take credit for this idea – Zero Waste shops have been popping up all around the world in the last couple of years. But, for some reason, we haven’t really seen any in Sweden.

So, spotting a hole in the market – and an opportunity to do something good for the world – I’ve decided to open the first Zero Waste shop in Stockholm, Sweden. Hopefully, this will allow me to increase my positive impact on the world around me.

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When Boredom Takes Over

when boredom takes over

A few weeks ago, I woke up and realized something;

My life is fucking boring.

Now don’t get me wrong – I like my life. It’s a nice life. I’m healthy, I have a well-paying job that I enjoy, I have good friends, and a lovely girlfriend. I have everything I need, and most things I want. On paper, my life is pretty awesome.

But it’s also really, really ordinary.

I’m not creating great things. I don’t go on nearly as many adventures as I would like. I don’t passionately dedicate my time and energy to some awe-inspiring project that I believe in with all my heart. Hell, save for a short, 5-day trip to Britain, I haven’t even left the country in years.

That is certainly not what 18-year-old me would have called an exciting life. It’s a long way from the globetrotting, world-changing, startup-founding trailblazer I always imagined myself becoming.

So what the hell happened? How did I go from being an ambitious teenager who had travelled half the globe and dreamed of conquering the world, to a 23-year-old average Joe with a steady job and a collection of Ikea furniture? (more…)

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Let’s Talk 2017.

2017-mathias-ostlundSo far on this blog, I’ve written primarily about my current thoughts and goings-on, whatever those may be at the time. But for the most part, I haven’t shared much at all in terms of future plans.

But let’s change that, and take a look at what 2017 will bring in the life of Matt.

I guess you could consider this post my New Year’s resolutions of sorts – as much for my own benefit as anyone else’s.

2017 – The Year of Habits

In short, I have some big ass plans for 2017. To begin with, I hope to implement some major life changes in the areas of fitness, health, discipline and productivity, as well as drastically improving my learning process.

Basically, I plan to expand on my long-standing goals of becoming the best, most awesome version of myself I can possibly be – in every area of my life.

But more on that later. First, let’s take a look at the business end of 2017; (more…)

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Relax – Your Dreams Can Wait


As most readers of this blog have probably figured out, I’m a guy who loves to travel. You might actually go as far as to say that going on adventures is my favorite thing in the whole world.

Well, that brings us to the obvious question; why am I not out travelling right now?

And that’s a very good question, seeing how a big part of this blog is devoted to chasing your dreams and living your passion. And obviously, I still stand by that message.

That being said, what most of us tend to forget is that chasing your dreams is a long-term game – and sometimes, we just need to sit back and accept that right this second might not be the best time to go chasing head-first after those dreams.

Sometimes you just need to sit back, relax, and do the boring stuff that will set you up for that sweet, sweet dream-chasing later on.

I know, I know, I know – that’s not a very sexy thing to say. It doesn’t vibe with the follow-your-passion-and-live-your-dream-RIGHT-NOW kind of advice you seem to hear everywhere these days.

But it’s the uncomfortable truth. Sometimes you just need to face reality and accept that right this second might not be the best time to live your passion. Sometimes, running headfirst after your dreams might just end up hurting your chances of doing so in the future.

Let me ‘splain. (more…)

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Achieving Excellence – Putting in the Work

(Note: this is the final part of a longer series of articles on the subject of Excellence. For some context and an explanation to why this whole thing is happening, check out part 1 – Excellence vs. Reason)

So far in the series we’ve talked about the various obstacles we need to overcome in order to have a chance at reaching excellence. We’ve looked into how making exclusively reasonable decisions is holding us back, how our irrational risk aversion severely limits our potential for success, and how our addiction to social support keeps us stuck at a mediocre level in life.

But there’s one aspect of reaching excellence that we haven’t even scratched the surface of yet. And it’s a pretty important component too: putting in the hard work.

Ugh, such an un-sexy phrase. Hard work. That’s not what we want to hear – give us some more tricks or life hacks that promise us instant success! Anything but hard work!

Unfortunately, there is no way around this. Hard work, more than anything, is what determines whether or not you will reach excellence. Because anyone can do what’s easy. Anyone can go for the low-hanging, mediocre fruits of life.

But to go past this low-hanging fruit and reach for that perfect apple at the top of the tree – that’s what separates the extraordinary from the ordinary. (more…)

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